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S&M Effectiveness in Online Media Outlets
Oct 04, 08:00-
Oct 14, 18:00(UTC+01:00) Europe/London
$300 – $500
News and Media outlets are struggling to varying degrees. The digital future presents major challenges for news organizations and an opportunity for fledgling outlets. But an information deficit is probably inevitable.
The state of news media was in a precarious position before anyone heard of COVID-19. Now, that the virus has wreaked its havoc on both public health and the economy, the situation is that much more concerning.
The problems have been well documented previously: smaller staff, less news coverage, shrinking traffic, much thinner profit margins, falling into the hands of chains carrying millions of dollars of debt.
Yet, The News continues to make money – or was, prior to the pandemic. All the aforementioned media are suffering financial setbacks in the short run due to a loss of advertising revenue.
The coming of the coronavirus and its effect on the economy only serves to exacerbate the problems we’ve been seeing for years across the nation in the business model for journalism.
The reality is that our local media outlets collectively lack the revenue to employ the staff required to produce the full range of stories necessary to meet the needs of news consumers. What suffers most are deep-dive investigations at one end of the spectrum and hyperlocal neighbourhood news at the other.
The SALES & MARKETING EFFECTIVENESS event proposes a solution in the form of knowledge, networking and deal-making. We believe that through this event, all attendees will find room to come out from it with a different vision and a brighter future.